The Power of Good Marketing

No one in my family eats sweet noodle kugel.

Never mind that sweet noodle kugel is a staple in most Ashkenazi homes.  It just does not appeal to the members of my family.

Last week, someone brought over noodles with cottage cheese.  I thought she had made a modified mac and cheese dish, until she mentioned that she "only put a little bit of sugar in it."

If my kids identified the dish as "noodle kugel," I knew no one would eat it.  So, I labeled it "maccaroni and cheese." 

Everyone in our home eats mac and cheese.

Despite the lable, I did not know if my kids would eat the dish.

They did.

When my son took a second portion, he commented "I'm glad it's not sweet; I don't like sweet pasta."

My marketing plan worked.
The next week, someone else made us maccaroni and cheese.

I took a few bites -- this was the real thing!

The mac and cheese tasted amazing, but I could not eat more than a very small portion.

I considered saving a piece for myself to eat later, then decided I did not need to put any aside.  The mac and cheese filled such a big tray....

Big mistake.

That mac and cheese disappeared so fast!

The next day, when I went to to take some, it was already gone!


Please daven (or send happy, healing thoughts) for RivkA bat Teirtzel.

With love and optimism,
RivkA